There are 2.52 billion mobile phone users who use messaging apps to communicate globally (Statista, 2019). Check your phone: Facebook Messenger, WhatsApp, SMS, and often they are using all apps at the same time. People are increasingly using multiple channels to connect with each other. Use Guest Messaging to Improve Your GuestРІР‚в„ўs Digital Experience This has put emphasize on the need to manage the digital experience of your guests. Experience has evolved and revolutionized greatly, together with the latest development of our society and technology. It has been more than twenty years since economists brought up the concept of the experience economy. In fact, experts believe that Customer Experience (CX) will be even more important than price or product quality in differentiating one brand from another. To excel other competitors, hoteliers have to create an unique РІР‚СљexperienceРІР‚Сњ for guests.Р”В®xperience has become the determining factor when guests choose a hotel brand and become loyal to the brand.

In particular, the hospitality industry provides a similar product РІР‚вЂњ accommodations. More than 65% of customers said that their experience on the website or app is a РІР‚Сљvery importantРІР‚Сњ factor in their willingness to recommend a brand. In todayРІР‚в„ўs highly crowded market, itРІР‚в„ўs becoming more and more difficult for brands to differentiate themselves among competitors. Why Does Digital Experience Management Matter? In this article you will learn how guest messaging can improve the digital experience of your hotel guests. The smartest companies are already moving toward digital experience management tools to align their digital experiences. To manage the digital experience of users, companies need to make sure the interaction with customers at every touchpoint is seamless.

How a user (customer, partner or employee) interacts with an organization via digital technologies, is what we refer to as digital experience. Nowadays, guests are demanding smoother, easier, faster experiences.

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